India’s cricket tour of B'desh attracts multiple brands

India’s cricket tour of B’desh attracts multiple brands

When it comes to visibility, cricket has always proved to be a sound investment for brands whether they are looking to establish themselves or meet their marketing goals.

As India tour Bangladesh in December the promise of a full-strength Indian team along with the return of Rohit Sh...


Viacom18 launches new campaign for FIFA World Cup 2022

Viacom18 launches new campaign for FIFA World Cup 2022

Viacom18 has shared the first campaign for the upcoming FIFA World Cup 2022, which will begin on November 20. With the tagline ‘Isse Bada Kuch Nahi’, the campaign suggests that the world cup will overshadow all other entertainment. It calls it ‘The World’s Greatest Show’. For the football world cup, ...


Viacom18 Sports launches new campaign

Viacom18 Sports launches new campaign

Viacom18 Sports, India’s newest premier sports network, launched its 2022-23 NBA season ad campaign, ‘Morning Time Is Baller Time’, headlined by Bollywood superstar Ranveer Singh. The film opens with Singh blissfully calling it a night with a rooster in t...