Sony Sports to air India tour of Ireland, England

Sony Sports to air India tour of Ireland, England

Sony Sports Network is all set to provide Indian fans with non-stop cricketing action. Starting June 26, 2022, the broadcaster will Live telecast two bilateral series with an India tour of Ireland and an India tour of England in succession. Team India returns to the shores of Ireland for two T20i matches after their last series there in 2018....


Star Sports partners with NODWIN Gaming to broadcast the BGMI tournament in India

Star Sports partners with NODWIN Gaming for BGMI tourney

Star Sports has partnered with NODWIN Gaming to broadcast the Battlegrounds Mobile India (BGMI) master series tournament from June 24 to July 17, 2022 in Hindi, Tamil, and English. The tournament will be aired LIVE on Star Sports 2 from the NODWIN Studios. The participating teams will play for a prize pool of Rs.1.5 crore. The addition of ...


Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


IPL to have two-and-a-half month window: BCCI secy Jay Shah

IPL to have two-and-a-half month window: BCCI secy Jay Shah

Attracting astronomical bids that eventually translated into mind-boggling revenue of Rs 48,390 crore for a five year period through IPL's media rights has not surprised BCCI secretary Jay Shah, who asserted that cricket's most talked about T20 league has potential to deliver way more.


IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

The Indian cricket board BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs. 48,390 crore (USD 6.2 billion) through IPL media rights for a five-year period, starting 2023.