Star Sports partners with NODWIN Gaming to broadcast the BGMI tournament in India

Star Sports partners with NODWIN Gaming for BGMI tourney

Star Sports has partnered with NODWIN Gaming to broadcast the Battlegrounds Mobile India (BGMI) master series tournament from June 24 to July 17, 2022 in Hindi, Tamil, and English. The tournament will be aired LIVE on Star Sports 2 from the NODWIN Studios. The participating teams will play for a prize pool of Rs.1.5 crore. The addition of ...


Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


IPL to have two-and-a-half month window: BCCI secy Jay Shah

IPL to have two-and-a-half month window: BCCI secy Jay Shah

Attracting astronomical bids that eventually translated into mind-boggling revenue of Rs 48,390 crore for a five year period through IPL's media rights has not surprised BCCI secretary Jay Shah, who asserted that cricket's most talked about T20 league has potential to deliver way more.


IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

The Indian cricket board BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs. 48,390 crore (USD 6.2 billion) through IPL media rights for a five-year period, starting 2023.


IPL: Numbers in line with estimates of Rs. 50k cr

IPL: Numbers in line with estimates of Rs. 50k cr

By Karan Taurani /Elara Caps  - As per media reports, Star has bagged TV media rights for IPL at around 23,500cr , which is a premium of 30% over the base price, in line with expectation as TV medium is largely matured and subject to tepid mid to high single digit ad growth; concerns persist on subs revenue front whi...