Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


IPL to have two-and-a-half month window: BCCI secy Jay Shah

IPL to have two-and-a-half month window: BCCI secy Jay Shah

Attracting astronomical bids that eventually translated into mind-boggling revenue of Rs 48,390 crore for a five year period through IPL's media rights has not surprised BCCI secretary Jay Shah, who asserted that cricket's most talked about T20 league has potential to deliver way more.


IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

IPL rights sell for $ 6.2 bn; winners Disney, Viacom18, Times Internet

The Indian cricket board BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs. 48,390 crore (USD 6.2 billion) through IPL media rights for a five-year period, starting 2023.


IPL: Numbers in line with estimates of Rs. 50k cr

IPL: Numbers in line with estimates of Rs. 50k cr

By Karan Taurani /Elara Caps  - As per media reports, Star has bagged TV media rights for IPL at around 23,500cr , which is a premium of 30% over the base price, in line with expectation as TV medium is largely matured and subject to tepid mid to high single digit ad growth; concerns persist on subs revenue front whi...


IPL TV & digital rights fetch BCCI Rs. 44,075 cr.

IPL TV & digital rights fetch BCCI Rs. 44,075 cr.

On the second day of bidding for TV and digital media rights of IPL cricket on Monday, the Indian cricket board, according to industry sources, bagged a whopping Rs. 44,075 crore for 410 matches.

Amidst rumours and, at times, some wild speculations on the successful bidders for the T...