Support pours in for IOA after Chinese sponsor offloaded

Support pours in for IOA after Chinese sponsor offloaded

India's cricket board (BCCI) has offered $1.35 million in financial support to the country's National Olympic Committee, which dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment ahead of the Tokyo Games.

Chinese companies have faced a backlas...


ICC-CA partner to live stream Aussie global summer of cricket

Jacob’s Creek-ICC in 3-year sponsorship deal

Jacob’s Creek, Australia’s number one bottled wine brand, has been announced as the official wine partner for the inaugural ICC World Test Championship Final 2021 taking place in Southampton, June 18-22, 2021. The first day of the match, however, was called off due to rain.

As the of...


Sony Sports launches new campaign #SirfSonyPeDikhega

Sony Sports launches new campaign #SirfSonyPeDikhega

Sony Pictures Sports Network (SPSN) has launched a new campaign for aiming the Sony Sports pack subscription.

The campaign highlights the consumer delights that Sony Sports brings with its diverse offering throughout the day in a year. The campaign film interestingly features two neighbouring families, highli...


स्टार स्पोर्ट्स

स्टार स्पोर्ट्स को मिला एनबीए के प्रसारण का अधिकार

नेशनल बास्केटबॉल एसोसिएशन यानी एनबीए के प्रसारण का अधिकार भारतीय उपमहाद्धीप में स्टार स्पोर्ट्स ने हासिल कर लिया है। बता दें कि यह अधिकार पहले सोनी पिक्चर्स नेटवर्क्स इंडिया (एसपीएनआई) के पास था। लेकिन, अब यह अधिकार स्टार स्पोर्ट्स ने हासिल कर लिया है। इस नई डील के तहत, भारत में इस गेम के प्रशंसक अब 2021 एनबीए प्लेऑफ के चुनिंदा और फाइनल गेम क...


Saurav Ganguli

BCCI chief says remaining IPL’21 matches could be played outside India

The remainder of the suspended Indian Premier League (IPL) 2021 season will have to be played outside the country, the organising Indian cricket board said, though it is unclear whether a window can be found to play the outstanding 31 games. The popular Twenty20 league was suspended indefinitely last week after several personnel tested positi...