Godrej Vikhroli Cucina, Godrej Industries‘ brand-agnostic platform for food businesses, writers, chefs, influencers, bloggers, and food lovers to communicate, network, and cooperate, has launched ‘Vibe with Varun,’ a first-of-its-kind chat show web-series covering talks beyond food.
Godrej Vikhroli Cucina has teamed with the two-time national award winner and Guinness World Record holder celebrity chef Varun Inamdar for the inaugural season, dubbed ‘Vibe with Varun’.
The first season, hosted by Chef Varun himself, will have seven episodes bringing forth intriguing stories of people from the food and culinary world.
Master of Wine Sonal Holland; Chef Rakhee Vaswani; Archaeologist and Culinary Anthropologist Kurush Dalal; Prateeksh Mehra, Founder of Spotted Cow Fromagerie; Food Stylist Saba Gaziyani; Nitin Nabar, Executive Director & President, Godrej Industries Limited (Godrej Veg Oils); and Abhay Parnerkar, CEO, Godrej Tyson Foods Ltd are among those featured in the series. (offer brands like Godrej Yummiez & Real Good Chicken).
Godrej Vikhroli Cucina is bringing the food community together for meaningful talks that go beyond food or their professional competence for the first time in the food ecosystem. Godrej Vikhroli Cucina hopes that ‘Vibe with Varun,’ will urge these individuals to share something about themselves, from their childhood to intriguing happenings and experiences.
Speaking on the launch of the series, Sujit Patil, Vice President & Head – of Corporate Brand and Communications, Godrej Industries Limited and Associate Companies, said, “Godrej Vikhroli Cucina has always been seen as a thought leader in the food space. The new ‘Vibe with Varun’ series is an attempt to engage our audiences with fresh content in an innovative, personalized never-heard-before story of personalities from the food and culinary world. This series will not only drive engagement for our owned media platforms but also enable us to subtly integrate foods brands like Godrej Yummiez, Real Good Chicken, Godrej Veg Oils, and Godrej Jersey, which are part of the Godrej ecosystem.”
He further added, “ ‘Vibe with Varun’ follows a rapid-fire-like format that is snackable and shareable for social media. Be it a wine connoisseur, a baking expert to cheese specialist, or a food historian, no other food platform has brought together such an interesting mix of experts for conversations.”
Chef Varun Inamdar, said, “Food content is most consumed across formats and digital platforms. However, there is still scope to give a platform to real-life experiences and anecdotes of people shaping up the culinary world through fun conversations. I along with Godrej Vikhroli Cucina bring some industry leaders and flag bearers who also happen to be my friends from the food space and have relevant conversations. ‘Vibe with Varun’ will be an interesting watch for people who love food as well as work in the food space as they get to see a completely different side of the personalities otherwise known for their craft. And more so it is also one-of-the-first chat shows of its kind in the food world.”
Catch new episodes of ‘Vibe with Varun’ every Friday at 7 pm on Godrej Vikhroli Cucina’s social media handles (YouTube, Facebook, Instagram) and www.vikhrolicucina.com
The first episode featuring Chef Rakhee Vaswani in ‘Vibe with Varun’ is live. See Link Below
https://www.instagram.com/p/Cp7vvdcIGN6/