Chrome DM, a trailblazer in media distribution audits, marked its 16th anniversary. Founded in 2008, Chrome DM has evolved from a small distribution audit company into a comprehensive industry leader, pioneering several segments and expanding its services to meet the evolving needs of the media and entertainment sector.

Starting with a modest team of five in just 10 towns, Chrome DM has grown into a robust organization with over 650 professionals spanning over 3,300 towns and 5.9 lakh villages across India. From its inception with 100 panel homes in 2009, the company expanded to an impressive 34,000 by 2019. The number of touchpoints surged from 400 to 3.6 lakh active respondents and over 100,000 active SDKs across digital platforms, reflecting its extensive reach and influence, the company said in a press release.

Chrome DM now boasts four distinct verticals:

Traditional Media: Services like Chrome Track 2.0, Subscriber Establishment Survey (SES), and Distribution Potential Index (DPi) make Chrome DM a trusted partner for the broadcast industry.

New Media: With the advent of OTT platforms, Chrome DM launched Chrome OTT (COTT), offering monitoring and analysis services for OTT content and measuring digital consumption via Chrome Digital Track.

Brand Audits: This division focuses on retail audits, mystery shopping programs, and other services that provide critical market performance and consumer engagement insights to brands.

Media Research: Providing industry insights, this division helps brands understand market trends and consumer behavior, enabling informed decision-making.

Pankaj Krishna, Founder & CEO of Chrome DM, reflects on the company’s journey, “Reaching this milestone of 16 years is a testament to our team’s relentless commitment to innovation and excellence. From humble beginnings as a distribution audit company, Chrome DM evolved into a multifaceted organization with a strong presence across traditional media, new media, brand audits, and media research. I am immensely proud of our journey and grateful to our dedicated team, trusted clients, and valued partners. Together, we have built a legacy of trust and success, and I am excited about the future as we continue to set new benchmarks in the industry.”

From one broadcasting client, Chrome DM now boasts active relationships with over 400 linear channels, major OTT platforms, production houses, international clients, state governments, and consumer brands. Its innovative approach and commitment to excellence have led to the establishment of four private limited companies under its umbrella, facilitating global partnerships and expanding its influence beyond national borders.

As Chrome DM celebrates this milestone, it extends heartfelt gratitude to its colleagues, friends, clients, partners, and fellow countrymen for their trust and support. Their partnership has been instrumental in Chrome DM’s journey, and the company looks forward to achieving even greater heights together.