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Chrome DM, in collaboration with Chrome OTT (COTT), has unveiled their latest industry report titled India CTV Market Size & Share Analysis 2024. This comprehensive study offers a detailed exploration of the Indian Connected TV (CTV) landscape, providing crucial insights for businesses, marketers, and industry stakeholders.
The report covers a broad range of topics, including historical data from 2019 to 2023 and projections for 2024 to 2029. Key areas of analysis include:
• Regional Market Share: Breakdown of the TV universe across India’s East, North, South, and West Zones.
• CTV Evolution: Examination of the development of CTVs and their future trajectory.
• State-Wise Analysis: Detailed insights into CTV adoption, overlap with linear TV, and consumption patterns across states.
• Consumption Metrics: Data on CTV consumption frequency, internet connection types, and external versus integrated connections.
• Future Outlook: Projections and trends for the CTV market, including viewership statistics from major events like the ICC Cricket World Cup 2023.
• Genre Trends: Analysis of genre-specific viewership patterns and audience transitions from linear TV to CTV.
• OTT Insights: Information on the top OTT platforms, shows, and Hindi news streams by unique viewers.
Key Highlights:
• Regional Variations: Detailed market share analysis reveals significant regional differences in CTV adoption.
• Overlap Analysis: Insight into how traditional linear TV and CTV overlap, with state-wise data.
• Consumption Patterns: Comprehensive data on CTV usage frequency, types of internet connections, and the distribution between external and integrated connections.
• Viewership Trends: In-depth look at viewership trends during major events and the performance of top OTT platforms and content.
Pankaj Krishna, Founder & CEO of Chrome DM, remarked, “We are excited to present this detailed analysis of India’s dynamic CTV market. As the media landscape evolves, understanding these trends is essential for businesses and marketers aiming to stay ahead. This report underscores our commitment to providing the most accurate and actionable insights.”
