In a landmark move for India’s rapidly growing smart TV market, CloudTV, the country’s first certified Smart TV OS brand, has announced a strategic partnership with global semiconductor giant MediaTek. 

This collaboration is poised to reshape the Connected TV OS landscape by enabling seamless Android-based solutions for Indian television brands, accelerating innovation, and enhancing accessibility for consumers.

By integrating CloudTV’s OS expertise with MediaTek’s advanced chipset solutions, this partnership streamlines the development process for original equipment manufacturers (OEMs). With this turnkey approach, brands can significantly reduce production costs and time-to-market, allowing them to offer competitively priced smart TVs that are both high-quality and fully compliant with Google’s Android Compatibility Test Suite (CTS).

With smart TVs becoming a household essential, CloudTV and MediaTek’s partnership is set to double CloudTV’s market share by offering an advanced yet cost-effective solution for consumers. CloudTV’s OS will now support Android 14, ensuring enhanced security, superior performance, and an enriched user experience.

In addition, CloudTV’s latest free-to-air channel integration will provide users with seamless access to news, sports, and entertainment content—without any subscription fees. With a focus on accessibility, CloudTV ensures that high-quality digital entertainment remains within reach for all segments of Indian consumers.

Speaking about the collaboration, Abhijeet Rajpurohit, COO and Co-Founder of CloudTV, expressed confidence in the partnership’s transformative impact, “By integrating MediaTek’s cutting-edge chipsets with CloudTV’s localized OS expertise, we are revolutionizing India’s connected TV industry. This partnership provides an end-to-end solution that makes premium television experiences more affordable and accessible than ever before. For TV brands, this is a game-changing opportunity, allowing them to deliver high-quality smart TVs at competitive price points with certified OS and preloaded apps—eliminating the barriers posed by high-cost models. Our vision is to drive innovation that accelerates smart TV adoption across India’s diverse consumer base.”

With over 12 million users, 250+ smart TV brands, and partnerships with 200+ content providers, CloudTV continues to redefine India’s TV experience. By bridging the gap between technology, affordability, and accessibility, this strategic alliance with MediaTek reinforces CloudTV’s leadership in the Indian market, unlocking new opportunities for both manufacturers and content providers.

As India’s first homegrown Smart TV OS brand, CloudTV is not just building televisions—it’s shaping the next wave of innovation in connected entertainment.