On Independence Day, CNBC-TV18, India’s leading English Business news brand, launched ‘The Great Indian Freedom Fest’ campaign to promote the concept of financial freedom among young Indians.

CNBC-TV18 hopes to foster a new generation of financially savvy individuals who understand the value of not only savings but also investments and prudent money management through this initiative.

The Great Indian Freedom Fest began on August 15 and will run through September.

The campaign is aimed at the country’s youth, particularly students pursuing post-graduate and management degrees, recent graduates, and first-time jobbers, to provide them with the knowledge, guidance, and steps to take affirmative actions necessary to achieve their financial goals in life.

CNBC-TV18 is collaborating with prestigious institutions such as NMIMS Bangalore, IBS Mumbai, and others as part of this initiative to broaden its reach and connect with the larger student community.

The Great Indian Freedom Fest will feature thought-provoking conversations with visionary leaders who have achieved extraordinary success in their fields while mastering the art of money management and wealth creation.

Startup mavens Karthik Venkateswaran, Co-Founder & CEO, Jumbotail, and Akash Gehani, Co-Founder, INSTAMOJO, along with CNBC-TV18’s Ritu Singh, visited the NMIMS Bengaluru campus and interacted with today’s financially savvy generation for the Bengaluru chapter.

These luminaries shared their inspiring journeys, success insights, and invaluable advice on the steps to financial freedom, as well as guiding students through the complexities of today’s investment landscape.

Jumbotail’s Karthik Venkateswaran emphasized the importance of investing in relationships in order to build successful ventures, whereas INSTAMOJO’s Akash Gehani stated that discipline is the absolute key to success.

Commenting on the initiative, Shereen Bhan, Managing Editor, CNBC-TV18, said, “The concept of freedom has evolved significantly since the past few decades, extending beyond political liberation to encompass achieving personal goals and financial empowerment. Recognizing this shift, CNBC-TV18 as a trusted partner and investment ally, is delighted to present ‘The Great Indian Freedom Fest.’ This interactive campaign aims to redefine freedom to align with the modern ambitions of achieving ‘Financial Freedom’, and guide the younger cohorts on their journey to successful money management, investments and overall financial independence.”

Smriti Mehra, CEO, Business News, Network18, commented “Empowering the young minds of India with financial knowledge is not just an initiative, it’s a commitment to shaping a more informed and prosperous future. Through ‘The Great Indian Freedom Fest,’ we’re lighting the path to financial literacy, guiding students towards economic independence one lesson at a time and ensuring that they all hold the torch of economic independence & informed decision-making.”