CNBC-TV18, India’s leading English business news channel, has launched a captivating print ad to highlight its unmatched leadership on Budget Day.

In a prominent front-page ad in The Economic Times, the business news channel showcased its significant lead over ET NOW on Budget Day (July 23). The ad, featuring a bold visual and compelling copy, reaffirms CNBC-TV18’s unrivaled position in the English business news genre, the channel said in a press release.

According to the latest BARC data, CNBC-TV18 captured an impressive 91.2 percent market share on Budget Day, while ET NOW managed 8.8 percent (Source: BARC India | Mkt: India | TG: 22+ AB M | During FM’s Speech, 23rd July (1100:1230 hrs) Wk 30’24 | 2 Channels considered).

In its 25th year, CNBC-TV18 delivered innovative and standout coverage of the Union Budget post-elections under the theme ‘Go for Growth.’ The channel captured diverse expectations and recommendations from various sectors and industries, reflecting the current economic climate and key issues the government needs to address. This included shows like the Budget Countdown series and Budget Townhall.

CNBC-TV18’s exceptional performance and programming are led by a stellar lineup of anchors such as Shereen Bhan, Latha Venkatesh, Prashant Nair, Sonia Shenoy, Surabhi Upadhyay, Nigel D’Souza, and Parikshit Luthra. Additionally, the channel introduced the Budget Buddy, an AI-powered tool that simplifies Union Budget jargon and concepts.

As the nation’s Budget Headquarters, CNBC-TV18 continually captures the expectations of the common citizen from the Budget, reflecting national sentiments. The ‘CNBC-TV18 Budget Box – Share Your Budget Wishlist for the FM’ initiative provided a platform for citizens to express their hopes for Budget 2024.

This Budget Box traveled to multiple locations in Mumbai and Delhi, including leading malls, PVR cinema halls, colleges, and convenience stores, engaging viewers in real-time. The Budget Box was also available virtually on the CNBC-TV18 website, allowing social media followers to share their wishlist for the Budget.