In a heartfelt tribute to India’s unsung heroes, Colors Cineplex is launching its ‘Asli Yodha’ campaign in celebration of the 77th Independence Day. The campaign is set to culminate in the World Television Premiere of Yodha, starring Siddharth Malhotra, on August 11 at 8:00 pm. The movie, which highlights themes of bravery and self-sacrifice, serves as the perfect centerpiece for this initiative, which seeks to honor the real-life heroes who have made significant contributions to the nation.

The Asli Yodha campaign pays tribute to individuals who have made exceptional contributions to India’s progress on the global stage. These are the people who have embodied patriotism through their dedication, courage, and selflessness. To bring this celebration to life, Colors Cineplex has invited some of India’s most inspiring figures, including:

The Captain of the Indian Women’s Cricket team and the first Indian woman cricketer to score over 3,000 runs in both ODIs and T20Is. Harmanpreet is best remembered for her record-breaking 171* in the 2017 Women’s World Cup semi-final against Australia.

A veteran of the Indian Army, Col. Bharwan has demonstrated unparalleled dedication while leading elite Infantry and Strategic Specialized Airborne Regiments, always prioritizing the safety and sovereignty of the nation.

An environmental activist and lawyer, Shah is renowned for organizing the world’s largest beach clean-up project at Versova Beach in Mumbai. His efforts have earned him international acclaim, including recognition from the United Nations and commendation from Prime Minister Narendra Modi.

These remarkable individuals will share their stories as part of the Asli Yodha campaign, offering insights into their motivations and the challenges they’ve faced. Harmanpreet Kaur expressed her gratitude, stating, “It is an honor to be recognized as an ‘Asli Yodha’ by Colors Cineplex. Cricket has always been more than a game for me—it’s a way to serve my country and make my fellow Indians proud.”

Col. Rajeev Bharwan also shared his thoughts: “Being called an ‘Asli Yodha’ is a profound honor. Every soldier in the Indian Army serves with the sole aim of protecting our motherland and ensuring its safety. This recognition is not just mine but belongs to every brave soldier who stands guard at our borders.”

Afroz Shah added, “Being part of the ‘Asli Yodha’ campaign is a great privilege. Just as our beach clean-ups aim to restore and protect the environment, this campaign celebrates those who have dedicated their lives to serving and uplifting our nation.”

To amplify the impact of the Asli Yodha campaign, Colors Cineplex has launched a 360-degree promotional effort across digital platforms, radio, and social media channels. The campaign aims to reach a broad audience, engaging viewers with the inspiring stories of these real-life heroes. The first of this series will be available on Colors Cineplex’s YouTube channel.

The Asli Yodha campaign will culminate in the premiere of Yodha on August 11 at 8:00 pm. Colors Cineplex invites everyone to tune in and celebrate the extraordinary individuals who embody the spirit of India. Through this initiative, Colors Cineplex continues its commitment to showcasing inspiring stories that resonate with the values of courage, sacrifice, and patriotism.