COLORS Cineplex presents World Television Premiere of ‘Bhediya’

Get ready for an enthralling Independence Day celebration as COLORS Cineplex, Viacom18’s premium movie channel, unveils the world television premiere of ‘Bhediya’.

‘Bhediya’ promises a mesmerizing cinematic experience with its ensemble cast featuring Varun Dhawan, Kriti Sanon, Abhishek Banerjee, and Deepak Dobriyal. Directed by Amar Kaushik, this uproarious comedy takes audiences on a riveting journey through the life of Bhaskar, who undergoes a supernatural transformation after encountering a werewolf in the jungles of Arunachal Pradesh. Amidst spooky and hilarious escapades, Bhaskar and his friends unravel a mystery that unfolds unexpected twists and endless laughter.

COLORS Cineplex’s dedication to offering a diverse selection of films catering to various tastes is evident through this exciting addition. The channel’s library of blockbusters is set to shine brighter with the much-anticipated television premiere of ‘Bhediya.’

To ensure an immersive viewing experience, a multifaceted marketing, and digital promotion strategy has been deployed. This approach encompasses an expansive TV plan spanning music, news, regional, Hindi GEC, kids, and movie genres. Furthermore, a high-visibility consumer plan is activated at major metro stations and trains in Delhi.

Influencers have also been engaged to amplify the movie’s concept, driving anticipation and tune-ins. With a strategic focus on reaching Varun Dhawan, Kriti Sanon, and Bollywood enthusiasts, genre-specific pages on social media platforms like Facebook and Instagram have been leveraged.

The comprehensive approach undertaken by COLORS Cineplex aims to ensure maximum outreach, engagement, and a resounding success for the world television premiere of ‘Bhediya.’ Tune in to COLORS Cineplex on August 15, 2023, at 8:00 pm, and immerse yourself in the enchanting world of ‘Bhediya’ this Independence Day.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!