CricFan partners with Radio City for T20 WC

CricFan, the dynamic fan-centric platform for cricket enthusiasts, has announced a strategic partnership with India’s leading radio station, Radio City, to enhance fan engagement ahead of the ICC Men’s T20 World Cup in the United States and West Indies.

This collaboration aims to revolutionize the cricket entertainment industry through innovative formats and interactive fan experiences.

CricFan has been at the forefront of cricket entertainment, introducing inventive TV formats such as FanzoneTV, Cricket Chirps, and Queens of Cricket, creating spaces for fans to share their passion for the sport. Building on this success, CricFan recently launched CricWin, a fun and engaging free-to-play contest designed to bring the cricketing community even closer.

The partnership with Radio City is set to take fan engagement to new heights by offering fans an opportunity to be part of the ICC Men’s T20 World Cup 2024 craze via CricWin.

Marc Hayward, Founder of CricFan, expressed, “India has always been at the top when it comes to cheering for cricket. Fans always want to feel involved with their favorite teams; honestly, without them, there is no thrill in the sport. Our main idea behind the partnership with Radio City is based on the same. CricWin’s free-to-play contest is just a simple way for the fans to feel involved in being the 12th man of the team and also stand a chance to win gifts of great value.”

As part of this association, India’s first private FM station, Radio City, will promote CricWin through prominent mentions by popular RJs and on-air promotions in cities with high radio penetration such as Mumbai, Pune, Delhi, and Bangalore.

These cities were selected for their significant cricket fan base, ensuring maximum participation in CricFan’s free-to-play prize competition platform – CricWin.

In return, CricFan will provide Radio City with exclusive content integration as the ‘Exclusive Title Sponsor,’ including in-show call-outs, graphics, and co-branded promotional assets on social media for its flagship podcast series – FANZONE UNPLUGGED.

This partnership aims to create an unparalleled cricketing experience for fans, blending the excitement of live radio with interactive and engaging digital content, ensuring that fans remain at the heart of the action throughout the ICC Men’s T20 World Cup 2024.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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CricFan partners with Radio City for T20 WC

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