Pottery Barn, a portfolio brand of American company Williams-Sonoma, Inc, which is the world’s largest digital-first, design-led and sustainable home retailer, has announced a global partnership with Indian actor Deepika Padukone.
The actor, entrepreneur and philanthropist has been signed as a brand ambassador to promote Pottery Barn’s international expansion, which began with the launch of potterybarn.in in July and the opening of the company’s first retail location in September in New Delhi.
As a brand ambassador for Pottery Barn, Padukone will also work closely with the brand to co-create a collection, a press statement from the American company stated Friday.
“I’ve always been fascinated with spaces and my passion for interior design is no secret,” said Padukone in a statement, adding, “I am, therefore, thrilled to be collaborating with global home furnishing leader Pottery Barn and look forward to creating timeless pieces together.”
“We are excited to partner with global icon Deepika Padukone,” said Monica Bhargava, Pottery Barn Chief Design Officer, “Deepika’s passion for home design and timeless sense of style resonate with Pottery Barn fans worldwide—and through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn’s coveted designs infused with Deepika’s signature style into their own homes.”
As the global leader in the home furnishings industry, Pottery Barn is known for sustainability, service and providing quality products that are crafted to last. From helping to restore forests to creating healthier homes, the brand is on a mission to design products that make a difference at home and beyond, the press release added.
Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogues, stores, and website. It operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site that offers international shipping to customers worldwide.