Global Indian icon Deepika Padukone is all set to launch her lifestyle brand that will be rooted in India.
The brand will have a global reach and appeal, and the first category of the launch will include beauty and skincare products, reported by ANI.
The 35-year-old ‘Padmawat’ star said in a statement, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” she said.
The name of the brand has not been revealed yet. It is expected to roll out in 2022.
Meanwhile, on the work front, Deepika will be seen in Shakun Batra’s project, co-starring Ananya Pandey and Siddhant Chaturvedi. She has also signed her second Hollywood film recently.