TECNO, a premium global smartphone brand, has announced Indian superstar Deepika Padukone as its brand ambassador. This move marks the next step in the phone-maker’s proposition of delivering the best of innovation while remaining stylish and accessible with the consumers’ needs at heart.

TECNO in a press release said it was excited to welcome Deepika as she brings an incredible mix of talent, charisma and iconicity. This strategic partnership is not just a collaboration; it’s a full-on commitment from TECNO to ride the wave of innovation while grooving to the beats of the young, diverse, and dynamic audience, it said.

Partnering with Deepika isn’t just a strategic move for TECNO but it’s like turning up the style quotient to make a super-strong connection with the young and upbeat audience, the statement elaborated.

Commenting on the new collaboration Deepika said, “I’m excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO’s lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead.”

Speaking about the partnership, Arijeet Talapatra, CEO, TECNO Mobile, said, ” Deepika’s charisma, coupled with TECNO’s innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and ‘Stop at Nothing’ brand philosophy.”

TECNO is a technology brand with operations in 70-plus countries and regions across five continents.