The Delhi Capitals have announced an exclusive digital-first partnership with Viacom18, the digital rights holder for the TATA Indian Premier League (IPL) and the global rights holder for the Women’s Premier League (WPL), which will provide fans with exclusive and riveting content from their franchisees across the two marquees T20 leagues.

The Delhi Capitals’ digital-first strategy paid off handsomely, as they had the most video views on their native social channels (Facebook and Instagram) among all IPL teams in 2021.

Through exciting video content, the franchise has reinvented fan engagement and grown its online community to nearly 14 million fans across Facebook, Twitter, and Instagram, the company said in a statement.

The partnership with Viacom 18 will bring the Delhi Capitals even closer to the cricket-loving audience across the country via TATA IPL’s digital home, JioCinema.

“The partnership with Delhi Capitals will help augment our digital proposition and give fans a compelling reason to watch exciting exclusive surround content complementing the live coverage of TATA IPL and WPL matches on JioCinema,” said Viacom18 Sports Head of Strategy & Partnerships, Hursh Shrivastava. “The association will bring the fans closer to the Delhi Capitals through JioCinema and offer them never-seen-before engagement on cricket.”

The Delhi Capitals will kick off their WPL campaign against Royal Challengers Bangalore on March 5 at the Brabourne Stadium, while the men’s team will play their first TATA IPL match on April 1 against Lucknow Super Giants. The matches will be live-streamed on JioCinema.

JioCinema users will be able to watch multiple behind-the-scenes moments, training sessions, travel stories, locker room conversations, and exclusive interviews with top players such as Axar Patel, David Warner, Jemimah Rodrigues, and Shafali Verma for the first time.

Viewers can enjoy customized content from the Capitals’ On-Ground activations, social initiatives, and fan engagement drives. Viacom18 will use the power of digital to bring compelling stories from the Delhi Capitals teams to a wider audience across devices.

Viacom18 debuted a slew of original content featuring IPL legends Suresh Raina, Chris Gayle, Anil Kumble, Robin Uthappa, RP Singh, Parthiv Patel, Pragyan Ojha, and Aakash Chopra at the start of 2023.

The shows are an eclectic mix of free-wheeling discussions, interviews, and features that provide JioCinema fans with the most insightful, never-before-seen, and in-depth story-telling available.