Dharma Productions and Sikhya Entertainment, two of India’s leading production firms, have announced a strategic content agreement to bring new and captivating content to the screens.
Both production firms will bring their skills and expertise to the table to produce various projects across feature films and digital media, setting a new benchmark in the entertainment business.
The cooperation builds on their past success with the highly acclaimed film ‘The Lunchbox’, produced by Sikhya’s founder Guneet Monga Kapoor and presented by Dharma Productions.
The film won both domestic and international acclaim, laying a solid foundation for this new collaboration.
Dharma Productions is a film industry legacy brand with a rich history of creating mainstream hits, whereas Sikhya Entertainment is a leader in independent filmmaking and a recent Academy Award winner, The Hindu reported.
The mainstream expertise and talent discovery of Dharma Productions will be combined with the independent cinema experience of Sikhya Entertainment to create diverse and fascinating material for both theatrical and digital releases. They hope to set new industry standards for creativity and innovation by working together.
We are extremely excited to collaborate with Sikhya Entertainment,” said Karan Johar, founder of Dharma Productions. “As a filmmaker, I have always believed in the power of storytelling to inspire, entertain, and challenge audiences. With this alliance, we have the opportunity to bring together our shared passion for creating innovative content and telling stories that resonate with people from all walks of life. This partnership represents a unique blend of two brands that have always supported diverse and unconventional talent, and I can’t wait to see what we will create together
“We are thrilled to collaborate with Dharma Productions, India’s leading production house, and bring together our experience and expertise to create impactful and unforgettable cinema,” said Guneet Monga Kapoor, Founder of Sikhya Entertainment. “This partnership is a first-of-its-kind collaboration between two distinct and unique brands in the industry, and we are excited to work together to create content that resonates with a wider audience. We believe that by combining our respective strengths and perspectives, we can push boundaries and deliver innovative and compelling stories that will capture the hearts and minds of audiences everywhere. We can’t wait to get started and see where this exciting partnership takes us.”
Apoorva Mehta, CEO of Dharma Productions, shared, “We are delighted to partner with Sikhya Entertainment, a production house that has constantly pushed the envelope. At Dharma Productions, we have always strived to create content that resonates with our audiences and tells compelling stories that stay with them. This partnership represents a unique opportunity to collaborate with one of the most innovative production houses in the industry and bring together our respective talents and expertise to create something truly special. We are excited to embark on this journey with Sikhya and can’t wait to see what we can achieve together.”
With two distinct and renowned brands coming together to create innovative content, this partnership is a testament to the changing landscape of the industry.