The Advertising Club Madras announced the triumphant completion of the 42nd Dinamalar MADDYS, which has now transformed into a prestigious national advertising award.

This year’s event set new standards in the Indian advertising industry, with record-breaking participation and a grand celebration that brought together the best talents from across the country.

According to a press release, The MADDYS Awards officially became a national advertising award, showcasing top talents from all over India. The event saw an unprecedented 1015 entries from 116 agencies and clients spanning over 10 states. Over 700 industry professionals attended the event, marking it as a significant gathering in the advertising world. The cocktail and networking dinners were widely enjoyed, providing opportunities for industry professionals to connect. The event featured the launch of exclusive MADDYS collectible pencils and T-shirts. The gala was graced by industry leaders and distinguished jurors, adding to the prestige of the night.

The evening marked the launch of MADDYS’ new tagline, ‘Celebrating the Ideas of India,’ encapsulating the essence of the event. President Balasubramanian S. expressed, “Tonight, we honor the creativity, innovation, and hard work that drive our industry forward, marking the beginning of a new journey as a National Advertising Award Program.”

Entries were judged on three key parameters: originality, ideas & concepts, and relevance. Each entry was scored from 1 to 10 points by a minimum of three jurors per category. Entries scoring above 8 points received Gold, those scoring between 6 to 7.9 received Silver, and entries scoring between 5 to 5.9 received Bronze. This year, 425 entries were shortlisted, resulting in 347 awards: 21 Gold, 112 Silver, and 215 Bronze awards.

An exhibition displaying all entries was held, providing attendees with a comprehensive view of the industry’s finest work. Due to time constraints, bronze awards were distributed in a separate enclosure, the ’Bro-Zone.’

President Balasubramanian S. extended his deepest appreciation to the 27 distinguished judges for their meticulous evaluation and to the executive committee members, especially Surej Salim (Secretary) and Umanath (Treasurer), for their relentless efforts in making this event a reality.

Creative Agency of the Year: Vermillion Communications Pvt. Ltd.
Digital Agency of the Year: Digitally Inspired Media Pvt. Ltd.
Media Agency/Client of the Year: Amazon Seller Services Private Limited
Advertiser of the Year: Swiggy

The event was sponsored by Dinamalar as the title sponsor and Star Vijay as the associate sponsor. Other notable sponsors included BrandXChange for the media category and Two99 for the digital category. Community partners were MediaNews4U, The Advertising Club Bangalore, Peppers Awards, IAMAI, Adgully, and Exchange4Media. The television partner was Jaya TV, with creative support from Presto Advertising and influencer engagement from Awesome Machi. Kauvery Hospital provided health partnerships, and gift sponsors included Cavin Kare, Achi Masala, Medimix, and Herbale.

The Dinamalar MADDYS 2024 has set a new benchmark, showcasing the extraordinary talent and creativity in the Indian advertising industry. As a national award, it continues to inspire and celebrate the brilliance of Indian advertising professionals.