Disney+ Hotstar extends ‘Bas Aao #FreeMeinDekhteJaao’ campaign for Asia Cup 2023

Cricket fever is about to reach an all-time high as sports fans across India eagerly await the upcoming Asia Cup 2023 and ICC Men’s World Cup 2023 to see the ‘Men in Blue’ in action.

The country is counting down the days until the ‘Greatest Rivalry’ between India and Pakistan begins, and Disney+ Hotstar, the official streaming partner for both tournaments, has launched a new promo as part of the recently released ‘Bas Aao. #FreeMeinDekhteJao’ campaign.

In an era where mobility and convenience are paramount, Disney+ Hotstar‘s ‘Free on Mobile’ proposition enables Team India supporters to enjoy a seamless viewing experience anywhere and at any time. Fans in India can now watch the thrilling action from India vs. Pakistan on Saturday, 2nd September from 03:00 PM (IST) free on their mobile and tablet devices.

The new India-Pakistan match promo continues the lighthearted twist from the previous film, this time in the setting of an operating room. The film’s premise emphasizes the audience’s desire and passion to watch the action-packed match anywhere, at any time, for free on their mobile devices.

This new promo, directed by Kishore Iyer and created by Tanmay Bhat, Deviah Bopanna, and team Moonshot, features Viraj Ghelani and highlights the intensity of India’s love for cricket. Prepare to be amazed as Disney+ Hotstar invites fans to join them on a journey of passion, camaraderie, and triumph through the world of cricket.

Catch all of the Asia Cup 2023 matches LIVE and FREE from August 30th to September 17th, 2023 on Mobile on Disney+ Hotstar. The tournament will also broadcast LIVE on the Star Sports Network.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Disney+ Hotstar extends ‘Bas Aao #FreeMeinDekhteJaao’ campaign for Asia Cup 2023

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