Thums Up has released the first season of ‘Thums Up Toofani Biryani Hunt’ in partnership with Disney+ Hotstar.
Celebrity Chef Ranveer Brar and Telugu Anchor Ravi star in this exclusive content series.
‘Thums Up and Biryani’ previously collaborated in a campaign starring Shah Rukh Khan and Vijay Deverkonda.
Thums Up is now taking the campaign to the next level with a web series produced in collaboration with Disney+ Hotstar that celebrates the marriage of Biryani and Thums Up.
The six-part series, shot in the heart of Biryani country, Andhra Pradesh and Telangana, features six iconic Biryani restaurants.
From the spice and flavors of biryani to the fizz of Thums Up, the series promises to be a delight for foodies and Thums Up fans alike.
Conceptualised and created by Disney+ Hotstar CreativeWorks, it also carries forward Disney+ Hotstar’s commitment to offering customized branded content solutions to brands.