Disney India has launched the world’s first global Marvel online marketplace. Consumers will be immersed into the realm of their favorite Marvel Super Heroes with a wide variety of products ranging from apparel, fashion accessories, collectibles, consumer electronics, home & living, fitness essentials, and more, which will be launched across 40+ sub-categories.
Collections from brands such as Lego, Boat, Opium, The Souled Store, Super Hero Toy Store, and others will be available on the online marketplace. Previously only available to local shoppers via global partner websites, long-time fans and indulgers will now have easy and convenient access to Marvel Character collectibles.
In addition, shop marvel will feature licensee-created and sold exclusives for core Marvel fans, such as the OnePlus 10T Marvel Edition Box.
“Marvel is a pop culture phenomenon in India today, and it has evolved into a lifestyle brand for the young. “We are thrilled to bring the Marvel fan community a one-stop online marketplace with unique and exclusive merchandise and new product offerings,” said Priya Nijhara, Director, of Disney Consumer Products, India.
ShopMarvel will feature 500+ unique Marvel-themed t-shirts by authorized licensees for fans to stock up on as part of the launch. The platform will continue to provide fans with exclusive designs for apparel, accessories, gadgets, home accessories, and other items from Marvel-authorized licensees.