Disney puts faith in theatres for future films’ release like Eternals
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3 years ago 06:17:48am Television

Disney puts faith in theatres for future films’ release like Eternals

New Delhi, 03-September-2022, By IBW Team

Walt Disney Co.  is exploring a membership programme that could offer discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions, The Wall Street Journal has reported.

Walt Disney Co. has said it will release  Eternals, West Side Story and the rest of its 2021 films exclusively in theaters before sending them to streaming, a show of confidence that movie-going will rebound.

The company had experimented during the pandemic with debuting some movies on the Disney+ streaming service at the same time they ran in theaters. Cinema operators have been closely watching how Disney, which has dominated movie box offices in recent years, would handle its upcoming slate as the Delta variant slowed audiences’ return to multiplexes, Reuters reported from Los Angeles.

Disney said in a statement that animated musical Encanto will play in theaters for 30 days starting November 24 and head to Disney+ just before Christmas. The film tells the story of a family who live in a magical house in the mountains of Colombia. It includes music written by  Hamilton creator Lin-Manuel Miranda.

All other Disney releases, including Marvel movie  Eternals in November and Steven Spielberg’s revival of  West Side Storyin December, will play exclusively in cinemas for at least 45 days, the company said.

Disney’s most recent film, Marvel’s Shang-Chi and the Legend of the Ten Rings, just set a Labor Day weekend record with $94.7 million in ticket sales at US and Canadian theaters. The film, featuring a predominantly Asian cast including Simu Liu and Awkwafina, played only at cinemas.

But movie going for the year remains well below pre-pandemic levels. Theater chains including AMC Entertainment, Cineworld Plc. and Cinemark Holdings Inc. are counting on big fall and winter titles to lure customers back.

Disney’s other 2021 films are historical drama The Last Duel  and animated comedy  Ron’s Gone Wrong in October, and action spy film  The King’s Man  in December.


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