Disney Star has been appointed as the host broadcaster for the ninth edition of the ACC Women’s Asia Cup 2024. This prestigious T20 format tournament is set to take place from July 19 to July 28, 2024.

As the host broadcaster, Disney Star will produce the world feed and broadcast the event in India, continuing its longstanding association with the Asian Cricket Council (ACC).

Disney Star‘s commitment to promoting women’s cricket has been evident since its live broadcast of the Women’s World Cup in 2013. The network has since launched numerous initiatives to elevate the women’s game through production and programming innovations, award-winning marketing campaigns, and engaging digital activations.

The Indian broadcast of the Women’s T20 Asia Cup 2024 will feature additional multi-language feeds for matches involving India. This initiative aims to reach a broader audience and enhance the viewing experience for cricket fans across the nation.

One of the key highlights of the event promotion is the continuation of ‘The Greatest Rivalry – India vs Pakistan’ campaign, which has previously garnered immense attention during the ICC Men’s T20 World Cup. The campaign aims to build excitement and anticipation for the tournament, especially for the high-stakes matches between the two rival nations.

The Indian women’s cricket team, the defending champions of the ACC Women’s Asia Cup, boasts an impressive record with seven titles to their name. They will compete against top teams from Asia, including Pakistan, Sri Lanka, Bangladesh, UAE, Malaysia, Thailand, and Nepal.

The ACC Women’s Asia Cup 2024 promises to be a thrilling event, showcasing the best of women’s cricket in the region. With Disney Star at the helm of its broadcast, fans can look forward to comprehensive coverage and an immersive viewing experience of this marquee tournament.