Disney Star has secured a significant partnership with T Ten Global to bring the excitement of T10 cricket to Indian audiences over the next four months. This collaboration will include coverage of four major T10 tournaments, Zim Afro T10, US Masters T10, Abu Dhabi T10, and the newly introduced Lanka T10. This two-year agreement aims to provide multi-language coverage for Indian viewers, ensuring a broad and inclusive cricket-watching experience.

As per press release, Since its introduction in Sharjah in 2017, the T10 format has rapidly gained popularity worldwide, establishing itself as a fast-paced alternative to traditional cricket formats. With the expansion of T10 cricket into regions such as Africa, the U.S., and Asia, the tournaments have amassed a dedicated global fanbase. T Ten Global, under the leadership of Nawab Shaji Ul Mulk, has successfully spearheaded this growth, now making India one of its key broadcasting markets.

Speaking on the partnership, Harry Griffith, Head of Acquisitions & Syndication – Sports, Disney Star, expressed excitement about bringing the T10 cricketing experience to Indian fans. Griffith stated, “Cricket in India is a celebration, and this partnership will give fans another reason to celebrate. We are confident that T10 will captivate viewers with its fast-paced action and unparalleled entertainment value.”

Meanwhile, Nawab Shaji Ul Mulk, Founder and Chairman of T Ten Global Sports, shared similar sentiments, describing the partnership as a potential game-changer for T10 cricket. “We are very happy to welcome Star Sports on board who will be a big pillar of support for us as they help us reach more fans across India. The reach of Star Sports, coupled with the dynamic nature of T10 cricket, is a very encouraging sign.”

The 2024 T10 cricket season will kick off with the Zim Afro T10 on September 21. Following a successful inaugural edition, Season 2 will return to Harare, promising a week of action-packed cricket featuring global stars like David Warner, Dawid Malan, Yasir Shah, Carlos Brathwaite, James Neesham, and Colin Munro. With three matches scheduled daily, this high-energy event will captivate audiences from start to finish.

After the Zim Afro T10, attention will shift to the US Masters T10, set to take place from November 8 to 19. This tournament will feature some of the most iconic names in cricket, including Suresh Raina, Misbah-ul-Haq, Shoaib Malik, Dwayne Bravo, Aaron Finch, Mohammad Hafeez, Martin Guptill, Shaun Marsh, Kamran Akmal, Harbhajan Singh, Abdul Razzaq, Denesh Ramdin, and Mashrafe Mortaza.

The Abu Dhabi T10 will follow soon after, from November 21 to December 2, showcasing thrilling cricket in one of the sport’s most popular formats. The newly launched Lanka T10 will wrap up the year’s T10 season, running from December 12 to 22, expanding the tournament’s reach into South Asia.

The T10 format’s rapid, high-scoring nature makes it an exciting variation of the game, attracting a wide spectrum of fans. As the shortest format in professional cricket, T10 matches are known for their explosive batting, intense bowling, and dynamic fielding. T10 cricket has the ability to engage viewers with its two-hour, action-packed format, making it appealing to fans looking for a condensed yet highly entertaining experience.

With its innovative and fast-paced structure, T10 cricket represents a new era in cricket and a growing trend towards shorter sports formats, which have seen rising popularity in recent years. As more regions across the globe embrace T10 leagues, this partnership with Disney Star will ensure that Indian cricket enthusiasts remain at the forefront of this evolving sport.

Disney Star’s partnership with T Ten Global marks a significant moment for T10 cricket in India, a market known for its passionate cricket fanbase. With four tournaments set to air over the next four months, including the Zim Afro T10, US Masters T10, Abu Dhabi T10, and Lanka T10, fans are in for a thrilling ride. The collaboration promises to elevate the sport’s popularity in India, bringing T10 cricket’s explosive action into millions of homes across the country.

This agreement reinforces the global appeal of T10 cricket, which continues to expand its footprint across new regions, bringing in more fans and players, and establishing itself as one of the most exciting forms of cricket today.