EA, Marvel in pact to develop games, starting with Iron Man
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2 years ago 06:00:15am Television

EA, Marvel in pact to develop games, starting with Iron Man

New Delhi, 02-November-2022, By IBW Team

EA, Marvel in pact to develop games, starting with Iron Man

Electronics Art (EA) and Marvel have announced to collaborate on a long-term deal to develop at least three new action adventure games, based on the latter’s characters and superheroes, which will be available for consoles and PC.

Each of these games will be their own original stories set in the Marvel universe with the first title in development being a single-player, third-person, action-adventure Iron Man game coming out of Motive Studios.

Developed in collaboration with Marvel, the Iron Man game will feature an original narrative that taps into the rich history of the character, channelling the complexity, charisma, and creative genius of Tony Stark, and enabling players to feel what it’s like to truly play Iron Man, a  joint media statement from both the companies said.

The team is being led by Olivier Proulx, who brings experience working on past Marvel titles like Marvel’s Guardians of the Galaxy, and is joined by a dedicated team of passionate industry veterans, including Ian Frazier, Maëlenn Lumineau, and JF Poirier at the studio.

“We have been long-time fans of Marvel and their impressive leadership, so this is a remarkable moment for our developers as well as our players and fans,” said Laura Miele, COO at EA in a statement.

“We look forward to welcoming Marvel into the EA family of creators and know this collaboration will produce exceptional experiences for our players. We can’t wait to see players’ reactions when they suit up as Iron Man and do the extraordinary things this Super Hero is known for,” Miele added.

“At Marvel, we strive to find best-in-class teams who can take our characters on heroic journeys in ways they haven’t before, and collaborating with Electronic Arts will help us achieve that,” said Jay Ong, Executive Vice President at Marvel Games.

“We pride ourselves on being enthusiastic, creative collaborators with developers so they have the freedom to create something deeply unique and truly remarkable. The team at Motive is getting started on that with their Iron Man video game and we can’t wait for players to learn more in the far future,” Ong added.

Meanwhile, a Reuters report added that Redwood City, California-based EA joins a host of other gaming heavyweights that have tapped popular superheroes for their titles. Activision Blizzard has launched games on Spider-Man, while Warner Bros Interactive Entertainment developed games based on DC’s Batman.

EA’s bet on its new games comes as the videogame publisher struggles with a slowdown in demand from peaks touched during the pandemic. Earlier in August, the company forecast quarterly adjusted sales below estimates.


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