The 23rd edition of the coveted EMVIES, celebrating strategic, ground-breaking, and high-impact media campaigns by eminent media agencies concluded last week in Mumbai at a glittering event.

The awards ceremony was presented by Google, co-powered by TV9 Network and MiQ India Commercial, in association with The Times of India.

With a focus on innovation, strategy, research and seamless integration, The Advertising Club (TAC), organisers of the EMVIEs, received 1,469 entries this year with around 26 agencies participating in the competition to win the country’s most prestigious media award, a TAC press release stated.

More than 1000 professionals from the media, marketing, advertising and research fraternities witnessed 29 gold and 53 silver EMVIE trophies being presented to worthy winners in addition to 55 bronze winners receiving recognition.

Wavemaker with 630 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. was declared as ‘The Best Media Client of the Year’.

Wavemaker bagged the coveted Grand EMVIE for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.

Mindshare with 340 points stood second and EssenceMediacom with 100 points stood third.

The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.

Partha Sinha, President Times of India group and TAC President said, “It is great to see this kind of energy at the EMVIEs. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”

Aditya Swamy, Chairperson of EMVIE’s Committee said, “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of EMVIEs. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”

The Advertising Club, incorporated in the year 1954, is one of the biggest organisations of its kind in the world. And, according to many, also the busiest, the official statement claimed.