ET NOW dominates YouTube as most watched business news channel

ET NOW, India’s leading English business news channel, has reinforced its dominance in the digital news video landscape, emerging as the most-watched business news channel on YouTube.

According to Playboard, ET NOW amassed an impressive 89.54 million views in the English cohort and 110.73 million views in the Hindi cohort for the months of April and May 2024. This milestone underscores ET NOW’s commitment to empowering Indians with insights on financial literacy and providing the latest updates on business and market news.

Since its digital foray last year, ETNow.in has shown remarkable growth, ranking among the top business news platforms. The channel’s strategic integration of linear broadcast with a series of digital-exclusive content, including short videos, market briefs, and consumer-centric explainers, has made it a preferred digital news platform for business enthusiasts.

Rohit Chadda, President & COO- Digital Business, Times Network, commented on this achievement, stating, “ET NOW’s digital expansion has been transformational. We plan to further expand our coverage of real estate, taxations, insurance, infra, tech, and automobile sectors in line with digital consumption trends. At ET NOW, we connect with aspirational viewers, providing advertisers an ideal platform with extensive reach and a targeted audience interested in markets, stocks, startups, and investments. Having swiftly achieved market leadership, we will soon be launching specialized tools for personal finance and business enthusiasts on ETNow.in.”

Times Network’s digital news portfolio has distinguished itself as the fastest-growing digital video news network in the country, with a monthly reach exceeding 4 billion across its channels. It is regarded as the go-to source for credible, accurate, and decisive news analysis across English and Hindi general news and business news categories.

ET NOW’s continued success on YouTube not only highlights its digital prowess but also reflects its unwavering dedication to delivering high-quality business news content. As the channel continues to innovate and expand its digital footprint, it remains committed to serving the informational needs of its growing audience.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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ET NOW dominates YouTube as most watched business news channel

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