As India anticipates the interim Budget 2024 ahead of the Lok Sabha elections, leading English Business News channel ET NOW and its Hindi counterpart ET NOW SWADESH have announced exclusive Budget special programming under the theme, ‘Budget 2024: Vikas Ki Guarantee.’

The channels aim to provide viewers with a comprehensive 360-degree perspective on the interim budget, utilizing cutting-edge technology and state-of-the-art AR graphics for simplified budget analysis, the channel said in a press release.

The programming, led by Nikunj Dalmia, Editor-in-Chief of both channels, promises to demystify the intricate jargon surrounding the budget and present valuable insights from seasoned industry experts.

The coverage will commence with live reporting of the Finance Minister’s announcements on Budget Day, February 01, 2024, tracking the economic and political impacts, and featuring in-depth discussions with market experts, fund managers, and economists.

ET NOW‘s Budget programming includes:

Nikunj Dalmia’s Insightful Analysis: Offering unparalleled insights, India’s most experienced markets anchor, Nikunj Dalmia, will guide viewers through a journey of financial understanding.

Swaminathan Aiyar On Vikas Ki Guarantee: The economic context will be dissected through expert analysis by Swaminathan Aiyar.

In-Depth Insights from an Elite Think Tank: Featuring top CEOs, fund managers, ex-bankers, and economy experts, including leaders such as Shyam Srinivasan, MD & CEO of Federal Bank, and Keki Mistry, Former VC and CEO of HDFC.

A-Star Market Panel: Market veterans like Porinju Veliyath and Nilesh Shah will share insights for crafting post-budget investment strategies.

Top Chartists Revealing Profitable Stock Recommendations: India’s top chartists, including Kunal Bothra and Sanjiv Bhasin, will provide stock recommendations during the Finance Minister’s speech.

Deloitte’s Expert Team: A dedicated team from Deloitte India will analyze the FM’s speech to provide the fastest top takes and decode the budget fine print.

Recap of Budget Exclusives: Quick recap of all budget exclusives, breaking stories, and behind-the-scenes buzz.

BUDGET & YOU – The Money Show Special: Feroze Azeez, Deputy CEO, Anand Rathi, and DP Singh, Joint CEO, SBI MF, will decode the implications of all announced on personal finances.

ET NOW SWADESH’s Budget Day programming includes:

Trading Akhara: Technical experts including Santosh Meena and Shrikant Chouhan will provide recommendations on trading opportunities throughout the day.

Nikunj Ki Nazar: Nikunj Dalmia elaborates on the budget in simple language, providing insightful perspectives.

Big Market Voices on Budget: Featuring big names in the market, including Vijay Kedia and Nilesh Shah, providing valuable insights and perspectives.

Corporates on Budget: Corporate leaders, including Atul Chaturvedi and Shashank Shrivastava, will share their perspectives on the economic implications.

Budget Kamaal, Jeb Ka Haal: Explore the extraordinary aspects of the budget and its impact on personal finance.

Bano Apna Finance Minister – Budget Special: Viewers will be equipped with insights related to personal finance, offering guidance on managing finances effectively.

Budget Ke Baazigar: A special panel discussion with key contributors to the budget.

Budget Par Sarkar: Opinions of government ministers, including Amit Shah and Nitin Gadkari, discussing the budget’s impact.

Budget & Commodity Bazaar: Explore announcements from the budget affecting the commodity market.

Ye Bharat Ka Budget Hai: The show analyses decisions that will have a significant impact, emphasizing the “Made in India” theme, manufacturing, infrastructure, and more.

Budget Ka Swadeshi Andaaz: Delve into decisions taken for farmers and small cities.

Budget Meter: A Post-budget analysis show featuring insights from market veterans.

Budget Bioscope: Unveil the budget in a filmy style, offering an entertaining yet informative perspective on the economic roadmap.

To add to the excitement, an on-air contest, “Budget Master,” is scheduled for February 1, 2024, where participants can watch the channels, answer simple questions every hour between 8 am to 4 pm, and stand a chance to win a smartphone. ET NOW and ET NOW SWADESH promise an immersive TV viewing experience, keeping the viewers informed and engaged throughout the Budget Day coverage.