ET NOW, India’s leading English Business News, has launched ETNOWNEWS.COM, a digital business news platform.

ETNOWNEWS.COM is a comprehensive news destination for all the latest business, market, and economy-related news stories, empowering the next generation of Indians through financial literacy on equity markets and systematic investments.

ETNOWNEWS.COM, a multimedia-first product, presents simplified and jargon-free business news in mobile-friendly formats such as short videos, market briefs, consumer-centric explainers, and snackable graphics.

Moving away from the stereotypical cluttered layout, the website design was curated to present business news in the simplest way possible.

As per a press release, during market hours, the website will focus on stocks and LIVE TV, and after market hours, the website’s design will seamlessly shift to focus on business news stories.

ETNOWNEWS.COM provides viewers with the channel’s LIVE streaming media as well as a slew of multimedia web exclusives produced by ET Now’s trusted team of reporters, researchers, anchors, and editors. ETNOWNEWS.COM provides viewers with a fresh perspective and in-depth insights on emerging industry trends across sectors, as well as opinions and analysis of business news. The platform will be an aggregator of top news stories from around the web, as well as covering technology, auto, sports, celebrity news, and other topics.

The website will feature exclusive daily digital video IPs such as All You Need to Know, Money-Making Ideas, and more. Chat with an Expert on ET Now, ET Now Spotlight – In-depth analysis of stocks and industries, Money Mantra, ET Now Editors’ Take ET Now Mobility – Deals on cars, bikes, electric vehicles, and more, ET Now Tech Talk – Technology, gadgets, hacks, and weekly video IP – Startup central.

“Serving holistic business news to the nation at large, we are delighted to expand ET NOW’s unparalleled business news offerings to digital viewers,” said Rohit Chadda, President & COO – of Digital Business, Times Network. The website has been carefully designed and curated to appeal to the content preferences of all cohorts of users consuming business news online, with powerful content enhanced by visual storytelling and simplified information to deliver easy-to-consume stories on business, the stock market, and the economy. I am confident that ETNOWNEWS.com, with its powerful and impactful multimedia content and a strong editorial team, will further fuel our mission of driving financial empowerment and acting as an enabler of financial freedom for every discerning Indian.”

“ET NOW has been committed to India’s growth story for over a decade, and we are now thrilled to launch our digital arm, ETNOWNEWS.com, a multimedia business news platform that truly integrates ET NOW’s a LIVE stream, exclusive content, special shows, videos, and compelling analysis,” said Nikunj Dalmia, Managing Editor, ET NOW and ET NOW Swadesh. ET NOW has delivered breakthrough stories that have redefined the Indian economic landscape, ushering in a revolution of financial empowerment and progress for millions of Indians. I am confident that ETNOWNEWS.com will connect with the audience, fulfilling their hopes and dreams of rising with India.”