ET Now Swadesh, the leading Hindi business news channel, has announced the launch of its dedicated digital platform, etnowswadesh.com, on India’s Independence Day.

This digital venture aims to provide a comprehensive and empowering financial resource for entrepreneurs, first-time investors, traders, corporates, and every Indian citizen interested in business and economy.

Catering to the diverse needs of its audience, etnowswadesh.com seeks to educate and engage by offering a wide range of financial knowledge. The platform’s content is woven with the spirit of India’s progress, reflecting the brand ethos of ET Now Swadesh – ‘Badho Desh Ke Saath’.

ET Now Swadesh has always been at the forefront of providing valuable insights into the world of business, markets, and economy. With the launch of etnowswadesh.com, this commitment extends to a digital platform that features a variety of multimedia content, including short videos, market briefs, consumer-friendly explainers, and visually engaging graphics, all designed to simplify complex financial information and make it accessible to a broader audience.

According to a company’s press release, One of the platform’s standout features is its array of captivating shows. From ‘Nikunj Ki Nazar’ offering insightful stock market analysis to ‘Bano Apna Finance Minister’ providing prudent personal finance advice, and ‘Market ke Maharathi’ for astute market analysis, the website covers a wide spectrum of financial topics.

Additionally, shows like ‘Consumer is King’ delve into perceptive consumer insights, while ‘Chart ke Champion’ engages in lively stock-related discussions.

Rohit Chadda, President & COO – Digital Business, Times Network, expressed his enthusiasm about the launch, highlighting the rapid success of their previous digital venture. “Our recent launch of etnownews.com has successfully registered a staggering 5 crore users in a short period,” he said. “We are confident it will further our mission of fostering financial freedom for every discerning Indian.”

Nikunj Dalmia, Managing Editor of both ET NOW and ET NOW Swadesh, shared his vision for the new platform. “As we expand our digital footprint, etnowswadesh.com seamlessly integrates the channel’s LIVE stream & content with a host of web exclusives including special shows, videos, and compelling analysis, uniquely curated for Hindi viewers. I am confident that etnowswadesh.com will deeply resonate with the audience, fulfilling their aspirations to rise with India.”

Etnowswadesh.com offers digital exclusives such as ‘Ajay Ka Analysis’ for perceptive stock market trends, ‘Dhan Barse’ for essential personal finance counsel, ‘Khabardar’ for invaluable cyber security tips, and ‘Yeh Fund Fit Hai’ for insightful mutual fund recommendations, playing a vital role in helping individuals achieve personal financial growth.

With its rich blend of news, analysis, and user-friendly content, etnowswadesh.com is poised to become a go-to destination for anyone seeking to stay informed and make informed financial decisions in India’s rapidly evolving business landscape.