Excitel launches ‘Southern OTT Pack’ in key cities

Excitel, India’s prominent home internet startup, has unveiled the ‘Southern OTT Pack,’ catering to entertainment enthusiasts in key southern cities like Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, etc.

Priced at just INR 599/month for a 12-month subscription, the plan offers speeds up to 400 Mbps, access to 17 premium OTT platforms, and a diverse selection of 300+ Live TV channels, including Aha, SunNXT, RAJ Digital TV, ETV, NammaFlix in collaboration with OTTplay.

This innovative plan marks India’s first internet offering with content specifically curated for major southern cities and languages. Varun Pasricha, COO of Excitel, expressed excitement about ending the era of restrictive DTH subscriptions and costly add-ons, emphasizing the affordability and quality of the new OTT Pack.

The Southern OTT Pack integrates over 17 OTT platforms into the seamless OTTplay app, providing users with a hassle-free experience and access to a library of over 50,000+ titles and shows with a single sign-on. OTTplay’s AI technology enhances user experience through personalized, cross-platform content recommendations based on preferences and viewing history.

Excitel and OTTplay Premium have joined forces with the shared vision of revolutionizing home entertainment. Avinash Mudaliar, CEO and Co-founder of OTTplay sees this partnership as a significant moment for Indian entertainment, creating a personalized content universe.

Excitel also hinted at an upcoming initiative to introduce a comprehensive North Plan, expanding its services to include regional Northern Apps, further demonstrating its commitment to delivering diverse and region-specific content to subscribers nationwide.

Excitel, recognized by Ookla as the fastest and best-rated broadband network in India, continues to lead the adoption of fiber broadband since its inception in September 2015. OTTplay, India’s first smart reviews, ratings & AI-driven recommendation engine, offers a bundled subscription featuring popular OTT platforms, making content discovery convenient for viewers.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Excitel launches ‘Southern OTT Pack’ in key cities

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