The YouTube channel belonging to Firstpost has reached an impressive milestone, surpassing 100 million views in slightly over six months. The total view count now stands at 123 million and continues to grow.
Firstpost’s popularity has extended beyond geographical limits, attracting viewers from around the globe. Significantly, more than half of its viewership originates from international audiences, highlighting Firstpost’s strong global allure and expansive reach.
The journey from 11 million views in January to 123 million views in July represents an inspiring growth trajectory of over 1000 percent, reinforcing the platform’s ability to consistently produce engaging video content, resonate with diverse audiences, and deliver news that surpasses cultural and regional differences, Firstpost, which is owned by Reliance Industries, said in a press release.
The recent successes follows closely after a substantial increase in its popularity, which was sparked by its strategic shift towards video content earlier this year. This shift was instigated by the introduction of its primary program, ‘Vantage’, helmed by Managing Editor Palki Sharma.
Speaking on Firstpost’s success, Sharma said, “Crossing the 100 million views mark proves the incredible power of compelling storytelling. Our focus has always been on sharing thought-provoking news from all over the world in a way that resonates with our audience and maximizes their understanding. This milestone fuels our determination to keep pushing our boundaries, delivering value for the time spent by our global audience.”
In addition to the resounding success of ‘Vantage’, FirstPost’s other shows such as ‘Flashback’ and ‘Between The Lines’ have also contributed to the platform’s growth with their unique narrative and packaging style.