Things have changed at Apple’s iTunes as it would not be the place to search for TV shows and movies — for viewing or for rent.

Not only the tech giant has unveiled a new-look app for Apple TV, but it has said that the iTunes Store app on iPhone and iPad, and the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD will redirect users to the Apple TV app, where they can find their existing purchases and watch all of their favourite TV shows and movies in one place.

“The redesigned Apple TV app makes it easier than ever for users to watch the shows, movies, and sports they love through an intuitive interface that brings content to the forefront,” said Eddy Cue, Apple’s senior vice president of Services, in a statement.

“With so much available to watch, our aim is to ensure users always have their favorites at their fingertips, ” Cue added.

The redesigned Apple TV app, unveiled earlier this week, makes it even easier for users to watch Apple’s award-winning original series and films, as well as live sports, movies, and television shows across their Apple devices, smart TVs, streaming sticks and gaming consoles.

An official media statement from Apple said the simplified interface’s new sidebar allows users to quickly navigate the app, providing easy access to Apple TV+, home of Apple Original series and films; MLS Season Pass, home of Major League Soccer; Store, where users can buy and rent popular movies; and shortcuts to channels and apps viewers already have, such as Disney+, Paramount+, and Max.

The new sidebar navigation also introduces Home, a unified guide for all the shows, movies and sports viewers like. Within Home, the Channels and Apps section allows users to browse each of their subscribed channels or connected apps in depth. And collections — including New Shows & Movies, Top Charts, Trending and For You — bring forward the best recommendations for viewers to enjoy across what’s new, popular, and tailored just for them.

The redesigned navigation introduces Home, a unified guide for all the shows, movies, and sports users love. On living room devices, the sidebar will also feature profiles, allowing households to quickly switch between users for better personalization in Up Next and content recommendations across the app.

The updated Store tab in the Apple TV app unifies movies and TV shows into one offering, so users can more easily access everything available to buy or rent, and a new Add Channels & Apps shelf where users can explore popular streaming services.