Fast-growing AdTech firm Frodoh has collaborated with Jeep for its first-ever Connected TV (CTV) campaign, achieving impressive results with a 97 percent video completion rate and 11,700 QR code scans.

Conceptualized by Starcom India, a part of Publicis Groupe India, this innovative campaign featured a video starring Bollywood superstar Hrithik Roshan and utilized Frodoh’s cutting-edge “inverse L-skinner” technology, which maximizes screen visibility and user engagement, the company said in a press release.

The campaign strategically integrated a smart QR code with Jeep Wrangler branding, targeting over a million households across India’s top 10 metropolitan areas, with a strong emphasis on the Hindi-speaking markets (HSM).

The premium and affluent audience profile of CTV viewers contributed to the campaign’s effectiveness, demonstrating the potential of CTV as a medium for engaging with a targeted audience. The campaign also extended its reach to mobile devices, ensuring seamless cross-platform engagement and maximizing impact.

Kumar Priyesh, Brand Director of Jeep India, highlighted the campaign’s innovative nature, stating, “Jeep has always stood out for its bold and innovative approach to advertising. This pioneering CTV campaign for Jeep Wrangler, which combines CTV and QR technology, achieved outstanding results. It showcases the power of new ad technologies in reaching and engaging our target audience, and we look forward to exploring more such cutting-edge opportunities in the future.”

Russhabh R Thakkar, Founder and CEO of Frodoh, expressed enthusiasm about the collaboration, saying, “We are thrilled to have partnered with Jeep and Starcom for a campaign that has seen significant success. The metrics speak volumes about the potential of integrating smart technology mediums like CTV to deliver highly targeted campaigns, creating additional value for the brand.”

Starcom India, which played a pivotal role in the campaign’s success, emphasized its strategic approach to combining media, data, and technology for maximum impact. Rathi Gangappa, CEO of Starcom India, commented, “Our mission is to ‘Move People, Move Business,’ and this pioneering Connected TV campaign for Jeep is a testament to that philosophy. Utilizing Frodoh’s advanced technology, we crafted an engaging brand experience that resonated deeply with our target audience. The remarkable 97% video completion rate and 11,700 QR scans highlight the success of our strategic approach.”

Niti Kumar, COO of Starcom India, further added, “The strategic collaboration between Frodoh and Jeep Wrangler, facilitated by Starcom India, demonstrates the powerful capabilities of Connected TV for delivering impactful advertising. This campaign’s success also highlights the potential of Connected TV in reaching and engaging premium audiences. We look forward to driving more groundbreaking campaigns in the future.”

The success of this campaign exemplifies the growing importance of interactive elements in CTV advertising. Frodoh and Jeep have set a new standard for future campaigns, showcasing the potential of CTV and QR technology to create highly engaging, targeted, and measurable brand experiences.