Gearing up for three days of insightful discussions, engaging masterclasses, and vibrant celebrations, Goafest 2024 is ready to host its 17th edition with a focus on ‘The Age of Adaptability.’ South Asia’s largest advertising and media festival will feature over 50 speakers and entertainers, 20+ sessions, and 15+ masterclasses, promising a comprehensive exploration of the festival’s central theme.

Among the prominent keynote speakers are Harit Nagpal, Managing Director and CEO of Tata Play, and Sanjiv Mehta, Executive Chairman of L Catterton India. They will be joined by industry leaders such as Tarun Puri of Lighthouse Funds, Asha Kharga of Mahindra Group, Sunil Kataria of Raymond Lifestyle, Shashank Srivastava of Maruti Suzuki, Chandan Mukherjee of Nestle, Shubhranshu Singh of Tata Motors, Sukhleen Aneja of The Good Glamm Group, Zairus Master of Honasa, and Darshana Shah from Aditya Birla Capital.

The festival will also feature sessions with notable personalities including Dr. Marcus Ranney, actor Manoj Bajpayee, cricket legend Sourav Ganguly, actors Zeenat Aman, Vikrant Massey, Medha Shankar, Neha Dhupia, filmmaker Tahira Kashyap, and storyteller Neelesh Misra.

Highlighting the festival’s focus on creativity and adaptability, Goafest 2024 will include D&AD’s skill development masterclasses, covering topics such as trend immersion, award-winning ideas, and brand iconicity. Additionally, the festival will host the second edition of its talent showcase, ‘Advertising Rocks,’ along with performances by Sukhwinder Singh and Harshdeep Kaur, and an After Hours Party each night.

 

Rohit Ohri, FCB Global Partner and Chairman of the Content Committee at Goafest 2024, expressed excitement about the diverse lineup. “Goafest 2024 is set to ignite minds, spark creativity, and explore new frontiers in the ever-evolving landscape of advertising and marketing. We are excited to offer a diverse array of speakers and sessions that celebrate creative excellence and emphasise the crucial role of adaptability in thriving within our industry. We eagerly anticipate welcoming all delegates and together redefining the future of our business.”

 

 

 

Anupriya Acharya, CEO South Asia, Publicis Groupe, and Immediate Past President of The Advertising Agencies Association of India, added, “This year at Goafest, we are embarking on a transformative journey with the theme ‘The Age of Adaptability’. Our carefully curated speaker line-up reflects this ethos, showcasing how our industry must pivot and innovate in response to shifting landscapes. From insightful sessions to vibrant celebrations, Goafest 2024 will promise an enriching experience for all. We look forward to welcoming our delegates, confident that together, we will navigate the ever-evolving currents of our industry with agility and ingenuity.”

Goafest 2024, through its rich array of sessions and masterclasses, promises to be an unmissable event for industry leaders, professionals, and enthusiasts, fostering creativity and adaptability in the ever-changing landscape of advertising and media.