Godrej L’Affaire, the innovative owned media lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), hosted an extraordinary Content Creators Day Out event to commemorate the much-awaited release of Karan Johar’s latest directorial masterpiece, ‘Rocky Aur Rani Kii Prem Kahaani.’

The event was a celebration of creativity and the art of storytelling, offering an unforgettable experience to over 50 content creators who were exclusively invited to the movie screening.

Adding to the excitement, this year marks Karan Johar’s 25 year in the film industry, making the occasion even more momentous. The nation was eagerly anticipating the return of Karan Johar to the director’s chair after a prolonged hiatus, and ‘Rocky Aur Rani Kii Prem Kahaani’ did not disappoint cinema enthusiasts across the country.

The Content Creators Day Out was held at the prestigious INOX theater in R-City Mall (Ghatkopar) and witnessed the presence of prominent names from Mumbai’s content creators community, including Akash Choudhary, Vivek Dhadha, Prabhat Chaudhary, Thomson Sequeira, Aanam Chashmawala, and Riaan George, among others.

According to a press release, speaking about the initiative, Sujit Patil, Vice President & Head — Corporate Brand and Communications, Godrej Industries Limited and Associate Companies (GILAC), stated, «Godrej L’Affaire is our owned media platform in the lifestyle space, aimed at seamlessly bringing together consumers, content creators, leading brands, and the world of Godrej.

The authentic content on Godrej L’Affaire celebrates and shapes the future of lifestyle, beauty, travel, wellness, fashion, and food. ‘Rocky Aur Rani Kii Prem Kahaani’ is an intriguing film that showcases the finesse of storytelling and artistic brilliance, and we wanted to offer content creators the perfect opportunity to experience and appreciate the nuances of storytelling.

Our Creators Day Out is a token of appreciation for the content creator’s community, whose creative expressions have a profound impact on society, much like the impact of outstanding Bollywood films.»

Apart from the exclusive movie screening, the event featured engaging activities and a delightful culinary extravaganza. Godrej Yummiez, renowned for its frozen vegetarian and non-vegetarian products, proudly presented its latest offerings, including the delectable and crunchy snack — Yummiez Crispy Potato Starz and the mouthwatering Yummiez Millet Patty made from jowar and bajra.

Godrej L’Affaire’s Creators Day Out proved to be an extraordinary affair, leaving a lasting impression on all attendees and highlighting the brand’s dedication to promoting artistic brilliance and creating unforgettable moments for all.