Hindi general entertainment channel ‘Atrangii’ will launch on Monday, June 6.

Backed by Vibhu Agarwal, the channel will feature a programming line-up from 7 pm to 11.30 pm.

The content line-up will also have some of the most-watched shows from OTT platforms and production houses that will be brought to the television screens of the audiences.

‘Atrangii’ is targeted toward engaging with the HSM audiences across the length and breadth of the country with a slate encompassing the expansive gamut of genres, as per the company’s press release.

The channel’s programming line-up will begin with a show titled ‘Bheja Fry’ at 7 pm, followed by ‘Dil-E-Ghumshuda’ from 7.30 to 8.30 pm. The unheard story of the greatest sage warrior ‘Parshuram’ will be aired from 8.30 to 9 pm. ‘Hara Sindoor’, follows the extraordinary journey of a young girl Rani, who stands against the monarchy of the village dictator to liberate the villagers from the shackles of the monarch, the show will be telecast at 9 pm.

Then the 9.30 pm slot will showcase quality content from the web, to be enjoyed by the audiences from the convenience of their homes and that too without any subscription fee with the show titled ‘Bestseller’.

From 10.30 to 11 pm ‘Parshuram’ will be repeated. The show ‘Jaghanya’ will present some of the soul-trembling, heinous crimes that have plagued our society and will hour from 11 pm to 12 midnight.

Commenting on the launch of the channel. Vibhu Agarwal, Founder and CEO, Atrangii, said, “We are elated to roll out our first Hindi general entertainment channel ‘Atrangii’. We have been curating gripping content for the channel for the past couple of months now and we take pride in launching it with four hours of programming. From here on, we aim to further bolster the original content line-up. We have invested heavily in expanding our creative pool, bringing talent both behind and on-screen to put out shows that resonate with the Hindi heartland. Our concerted focus with Atrangii is to partner with established production houses and independent creators to showcase content that will give us a definitive edge over currently produced shows in the Hindi GEC space. We aim to emerge as the go-to destination for entertainment across both satellite and digital space.”

Atrangii will now be available across all pay platforms namely Tata Sky, Airtel, D2H, Dish, and all cable networks like Hathway, Den, GTPL, etc. in India.