hoichoi, a Bengali OTT player, has announced the launch of its new content wing hoichoi studios, marking its first foray into the Bengali entertainment industry.

hoichoi studios plan compelling stories by expanding its format and medium of storytelling; dedicated to telling non-episodic stories through theatrical films.

With the launch and foray into the content production hub with hoichoi studios, it plans on curating relatable stories that have traditionally been confined to the Web and expanding the reach of such stories to other geographies with the help of hoichoi’s learning from data as well as direct user feedback over the last 6 years.

hoichoi Studios lays out the plan and hopes to entertain and provide the best big-screen experience to audiences with three to five theatrical releases beginning this year.

In addition, hoichoi will continue to produce 25-30 original series per year, as well as World Premiere films. hoichoi studios serve as an additional wing in presenting more content to hoichoi’s global user base of millions.

The celebration of the launch of hoichoi studios is doubled with the announcement of the first project under hoichoi studios, ‘Shri Swapankumar-er Badami Hyena’r Kobole’, which is set for a theatrical release this Kali Puja.

The film, directed by Debaloy Bhattacharya and based on Shri Swapankumar’s famous pulp stories, will star popular actor Abir Chatterjee as Deepak Chatterjee, a detective in his novels, and veteran actor Paran Bandyopadhyay as the writer Swapankumar.

Talking about the launch of hoichoi studios, Chief Operating Officer, Soumya Mukherjee who will also perform responsibilities as a producer for hoichoi studios, said, “With the support of our creators, talents, and the entire entertainment industry, we have been able to consistently deliver quality content to our users. The trust of our consumers across geographies is what acted as a catalyst behind the culmination of the hoichoi studios, our new wing. After catering to the audience with 130+ Web Series, 20+ Web Films, 10000+ Short Format Content, and 500+ Acquired Films, we wanted to entertain and serve our audience by expanding to a new format. It is exciting to release our film, Shri Swapankumar-er Badami Hyena’r Kobole, this Kali Puja, at your nearest Theatres.”

The shooting of the first project of hoichoi studios, ‘Shri Swapankumar-er Badami Hyena’r Kobole’ will start this May.