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Howzat, Junglee Games’ leading fantasy sports platform, has signed former Indian international cricketer Suresh Raina as a brand ambassador to promote its brand among sports lovers across the country.
A good middle-order batsmen to have played for India, Raina also plays for Chennai Super Kings in the IPL and is followed by millions on social media.
As per the company’s press release, the reliable middle-order batsman’s partnership with Howzat is sure to attract a huge number of cricket fans to the platform and further solidify Howzat’s position as the most rewarding fantasy sports app in India.
Raina will be the latest Indian celebrity endorser and ambassador for Howzat, which also boasts of brand ambassadors like Yuvraj Singh and Irfan Pathan.
Expressing his excitement about the association, Raina said, “Howzat reminds me of the days when as a young boy in Muradnagar, I would earn rewards for winning local tournaments with my team, which made playing cricket more exciting and fun.
“It’s a wonderful app that lets me engage with fans from all over India who share my love for cricket. Creating teams on Howzat and challenging cricket lovers from across the country to a test of skills on a daily basis has become an obsession with me lately. I really love the app — it’s my favourite in the fantasy space. I say this as a user first, and now also as a proud brand ambassador.”
Bharat Bhatia, VP of Marketing at Junglee Games, while commenting on the big partnership, said “We’re super excited about Suresh Raina joining Howzat as one of our brand ambassadors. He has made a phenomenal contribution to Indian cricket over the years, and is loved across the country for that. His endorsement of Howzat is going to catalyze our brand’s growth. Howzat is on a mission to deliver the most rewarding fantasy sports experience to sports lovers across the country. We’re happy to announce that from now on, cricket lovers can challenge the legendary cricketer in fantasy cricket contests on Howzat and win cash prizes by beating his teams.”
