Hyundai Motor India Limited (HMIL) has announced its collaboration with Colors TV’s ‘Khatron Ke Khiladi’ for its thrilling 14th season.

This partnership aims to provide unique customer experiences, infusing excitement and adventure into the audience’s viewing experience. Hosted by the renowned director and award-winning TV host Rohit Shetty, the show will prominently feature the Hyundai Creta in the ‘HYUNDAI CRETA TICKET TO FINALE STUNT,’ highlighting the new Hyundai Creta as a central element.

As part of this collaboration, HMIL has launched the “Hyundai Drive to Win” contest. This initiative encourages customers to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai EXTER and meet Rohit Shetty along with the contestants of ‘Khatron Ke Khiladi Season 14’.

Tarun Garg, COO of Hyundai Motor India Limited, expressed excitement about the partnership, stating, “We are thrilled to partner with Colors ‘Khatron Ke Khiladi’ this year. A show that epitomizes adventure and excitement aligns perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai CRETA 2024.”

He added, “Taking the adventure to another level, we are also inviting viewers to be a part of the Hyundai Drive to Win contest, where they can seize the opportunity to win the coveted title of ‘Khaas Khiladi of the Season.’ By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”

The “HYUNDAI CRETA TICKET TO FINALE STUNT” will feature prominently in the show, with Rohit Shetty enhancing the experience through his expert commentary and stunt explanations. The winner of this stunt will receive a direct ticket to the finale episode.

The Hyundai Drive to Win contest, designed to boost showroom traffic, offers customers a chance to win one Hyundai EXTER and provides five customers with the opportunity to meet Rohit Shetty and the contestants of Khatron Ke Khiladi Season 14. Customers can visit their nearest Hyundai showrooms to learn more about the contest.

Colors Khatron Ke Khiladi aligns perfectly with HMIL’s brand purpose of creating new experiences for its customers. The show, known for its adrenaline-fueled entertainment, helps HMIL achieve its goals of connecting with the youth, gaining fans, and creating strong brand engagement with the target audience.