Indian golfer Aditi Ashok has signed a two-year memorandum of understanding or an agreement with Hyundai Motor India Ltd.
As part of the association, Hyundai will work closely with Aditi representing HMIL’s Young and Progressive Imagery.
“It is a moment of great pride for us to announce this association with Ms. Aditi Ashok, one of the youngest and finest golfer player in India today,” Seon Seob Kim, MD & CEO, Hyundai Motor India Limited said in a release, a PTI report stated.
“Our association with Ms. Aditi Ashok reflects our brand’s vision to inspire people, especially women in sports, to be their true self and stand by their choices,” Kim added.
As part of the association, Aditi will be seen as a brand ambassador and will be representing Hyundai in national and international sports tournaments and championships.
HMIL’s partnership with Aditi will be visible through the logo on her jersey, which will be used in major tournaments.
Young Aditi, representing India, created a flutter during the Tokyo Olympics 2020 earlier this year when she came within handshaking distance of a podium finish. The golfer continues to be popular on the global golf circuit as she wins new laurels.