In a groundbreaking move, IDFC FIRST Bank has unveiled an AI-powered holographic digital avatar of India’s legendary actor Amitabh Bachchan. This first-of-its-kind Holographic Extended Reality (HXR) device is set to revolutionize customer engagement, offering a unique blend of advanced technology and personalized banking experiences.

The HXR device features touch capabilities, enabling customers to interact directly with Mr. Bachchan’s digital avatar. Through this innovative interface, users can access information about various bank offerings, including:
• Zero Fee Banking
• Monthly Interest Credits
• Mobile Banking
• Current Account BRAVO

Additional product information will be integrated into the system in future phases, enhancing the range of services available to customers.

This technological marvel has been developed in collaboration with Ikonz Studios, a new-age technology company. The meticulously scripted content ensures an engaging and accurate experience for users. The initiative aligns with IDFC FIRST Bank’s commitment to a digital-first, innovation-driven, customer-centric approach.

Mr. Shreepad Shende, Head of Business Excellence & Corporate Strategy at IDFC FIRST Bank, commented on the launch:

“We are proud to pioneer this AI-powered holographic innovation in the banking industry. This initiative introduces an entirely new way for customers to engage with us, making banking simpler, faster, and more engaging.

Collaborating with Wing Commander Ramesh Pulapaka and Ikonz Studios has been an incredible journey, and we are delighted to partner with Mr. Amitabh Bachchan on this groundbreaking project.”

Mr. Amitabh Bachchan, speaking on the initiative, stated:
“This unique effort by IDFC FIRST Bank showcases how innovation can create immersive and meaningful customer experiences. Technology continues to redefine our connections, and I am thrilled to see my digital avatar contribute to this revolutionary journey in banking.”

The first HXR device has been installed at IDFC FIRST Bank’s Juhu branch in Mumbai. Plans are underway to deploy similar devices across high-footfall branches and strategic locations nationwide, making this cutting-edge technology accessible to a broader customer base.

IDFC FIRST Bank is a new-age universal bank built on principles of ethical, digital, and socially responsible banking. Notable features include:
• Transparent and customer-friendly products.
• Zero charges on savings accounts and related services.
• Monthly interest credits on savings accounts.
• Advanced mobile app with over 250 features for personal and business banking.
• A robust Social Banking model supporting over 40 million customers, including loans for women entrepreneurs, SMEs, and bottom-of-pyramid customers.
• Comprehensive services in corporate banking, trade finance, SME banking, wealth management, and more.

The bank’s innovative and ethical approach underscores its commitment to redefining banking in India while embedding Environmental, Social, and Governance (ESG) goals in its operations.

This initiative by IDFC FIRST Bank not only marks a milestone in digital banking but also sets a precedent for how technology can enhance customer experiences in the financial sector. By blending innovation with personalized service, the bank continues to lead the industry toward a more immersive and engaging future.