On November 19, 2014, an EPIC idea was born: a television channel that recasts the yardsticks of the entertainment industry, and content barometers underwent a paradigm shift.
The vision that gave birth to the idea and continues to fuel its drive is to create premium disruptive content-driven businesses that travel across geographies and demographics while maintaining an Indian ethos at its core.
IN10 Media Network strategically invested across the relevant business verticals, interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, over the next eight years, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.
As the network nurtures and grows its broadcast offerings – Ishara, India’s fastest growing GEC; EPIC, its flagship channel in the infotainment genre; ShowBox, India’s number one Hindi music channel; Gubbare and Filamchi Bhojpuri, its offerings in the kids and regional movie genres – it is strategically scaling its digital platforms, EPIC ON, a treasure trove of eclectic engaging content for the digital Indian; and DocuBay, the first Global streaming platform for premium documentaries, the network said in a statement.
Simultaneously, Juggernaut Productions, the network’s content studio, is consistently creating landmark content in the rapidly growing digital OTT landscape, as the network strengthens its content offerings with the incubation of vertical producing movies for theatrical and digital release. Stream-Sense, its first venture in sports tech and live streaming, is breaking new ground and rapidly scaling new heights.
IN10 Media Network has laid firm foundations as it galvanizes its resources to forge ever forward, pioneering and persevering, in a world that is hungrier by the day for entertainment and having the means to satiate this hunger.
Reflecting on the anniversary, Aditya Pittie, Managing Director, IN10 Media Network, said, “We live in very exciting times, where opportunities abound, and provide for immense flexibility and variety in choices, allowing for decision making that can be custom tailored for the scale and size the business model demands. That also does bring with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future; taking along with us all our stakeholders; remains the cornerstone of this extremely fulfilling journey.”