India Today Group is India’s No.1 video news publisher as per latest Comscore reports

The group tops the charts across both reach and video views.

In the latest Comscore video metrix report, the India Today Group has consolidated its position and emerged as India’s No. 1 digital news video publisher, restating the profound trust of viewers in the brand. The Group has now become No. 1 on Comscore Video Metrix score with over 883 million video views. The nearest competitor stands at 483 million video views.

India Today is now the undisputed leader in all the three important metrics of reach, video views and total minutes watched. The month of March saw Covid wave 2 gripping the country and election campaigns kickstarting across West Bengal, Tamil Nadu, Assam, Kerala and Puducherry. At this critical phase of the country, the India Today Group has emerged as the digital destination of trust for the citizens.

With over 92 million Unique video viewers, the group leads with a margin of around 25 million Unique video viewers over the next news network. The group is double the video views of ABP Group and leaves behind many groups like Network 18, Times Internet, Zee Digital and NDTV.

The Group has also reported a growth of close to 70 million video views over the previous month, highlighting the fact that when it comes to ‘News That Matters’, the choice of the digital consumer is clearly the India Today Group.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India Today Group is India’s No.1 video news publisher as per latest Comscore reports

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