MP Tak, India Today Group’s digital-first channel, has expanded its online presence with a newly launched website inaugurated by Madhya Pradesh Chief Minister Shivraj Singh Chouhan.
The website will focus on local news from across the state and will include news articles, videos, and web stories.
“MP Tak is a significant player and has been one of the most watched video news platforms in Madhya Pradesh,” says Milind Khandekar, Managing Editor, Tak Channels, of the website’s launch. The goal of the website’s launch is to provide unbiased news coverage of the state of Madhya Pradesh. The website will cover not only local news but also hyper-local news.” “We have a strong presence in the northern region with three regional websites – UPTak.in, Rajasthan.com, and now MP Tak. in,” he adds.
Vivek Gaur, CEO, of Tak channels & The Lallantop, India Today Group says, “With the launch of www.mptak.in, Madhya Pradesh will be our fourth regional market with its destination. On YouTube and Facebook, MP Tak has already crossed over 200M+ video views between April ‘22 and December ‘22. The launch of our own destination is a part of our effort to connect with more people and reinforce the trust of the viewers who have supported us on this journey”.