India TV delivers 25mn CTV ad impressions on poll results day

The CTV stream also witnessed 2.4X growth in viewership on December 3rd.

The average engagement time per user on India TV CTV stream was 44 minutes 32 seconds.

New Delhi, XX December 2023: Elections serve as the foundation of a democratic society, providing avenues for citizens to choose their representatives and actively participate in the decision-making process. The media plays a crucial role in these endeavours. Responsible, accurate, and timely reporting by the media helps shape public opinion and fosters an informed electorate during elections.

During the recently concluded five state assembly polls, India TV empowered voters by delivering real-time updates and facilitating a transparent exchange of ideas through comprehensive coverage, analysis, and reporting. India TV, the only news network with exclusive CTV news channels in the country, also delivered an astounding 25 million advertisement impressions on its CTV stream on the counting day. Additionally, the stream registered an average engagement time per user of 44 minutes and 32 seconds and experienced a 2.4X growth in unique viewership.

Sharing her thoughts on this milestone, Ritu Dhawan, Managing Director, and CEO of India TV, stated, ‘The growth of CTVs in the country has revolutionized advertising. CTV penetration in the NCCS A market and high viewer time spent are key parameters for CTV advertising growth. The 25 million advertisement impressions delivered by India TV on the counting day showcase a significant advancement in the advertising landscape, indicating a spike in the demand for CTV platforms. Considering the anticipated growth of the CTV market in the coming year, we expect the numbers to reach new heights in the near future.’

On the day, the results of the state assembly polls were announced—a crucial event in recent times—India TV Digital witnessed substantial growth across its digital platforms. On December 3rd, content consumption reached an all-time high, surpassing multiple benchmarks. India TV’s digital platforms garnered 20.2 million gross viewership. On India TV Live streams, the

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India TV delivers 25mn CTV ad impressions on poll results day

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