India TV launches 24x7 pop-up channel for Maha Kumbh 2025
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2 days ago 06:00:06am Television

India TV launches 24×7 pop-up channel for Maha Kumbh 2025

New Delhi,14-January-2025, By IBW Team

India TV launches 24x7 pop-up channel for Maha Kumbh 2025

India TV, one of India’s leading Hindi news channels with a strong focus on Connected TV (CTV) audiences, has announced the launch of an exclusive 24×7 pop-up channel dedicated to the Maha Kumbh 2025. This channel, tailored for CTV users, aims to bring the grandeur of the world’s largest spiritual congregation directly into viewers’ homes.

The Maha Kumbh pop-up channel will feature over 1,000 hours of immersive and uninterrupted content, capturing every facet of the event—from the sacred rituals and mesmerizing processions to the vibrant cultural activities and profound spiritual discourses. The initiative promises a 360-degree experience, offering viewers a front-row seat to this globally renowned spectacle.

This marks India TV’s third venture into exclusive pop-up channels for CTV, following their successful coverage of the 2024 Olympic Games and the ICC Men’s Cricket World Cup 2023. The move underscores India TV’s commitment to delivering innovative, audience-first content that resonates with the evolving preferences of modern viewers.

Ritu Dhawan, Managing Director of India TV, expressed her excitement about the initiative:
“India TV is dedicated to prioritizing audience preferences, and this Maha Kumbh 2025 channel is a testament to our commitment. The Maha Kumbh is one of the world’s most significant spiritual and cultural events, and through this initiative, we aim to ensure that every viewer can connect with its unparalleled energy, rituals, and celebrations from the comfort of their homes.”

The channel will go beyond traditional coverage, offering viewers a blend of stunning visuals, expert reporting, and heartfelt stories. From the sacred Shahi Snans to evening Ganga aartis, the processions of Akharas, and cultural performances, every moment will be meticulously captured to highlight the event’s spiritual essence and cultural richness.

The Maha Kumbh 2025 pop-up channel is set to redefine how audiences experience one of India’s most iconic events. By blending tradition with technology, India TV ensures that viewers can participate in the Maha Kumbh’s magic, whether at home or on the go, through their CTV platforms.

With this initiative, India TV once again proves its position as a pioneer in delivering engaging, uninterrupted content for contemporary audiences. The Maha Kumbh channel will undoubtedly be a landmark in bringing one of the world’s most celebrated events to the digital age.


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