Red FM has announced the return of ‘College Ke Tashanbaaz’, an intercollege talent hunt across 33 Indian cities, mentored by Amaal Mallik.

The event is currently taking place in 33 cities, reaching more than 300 colleges across the nation from August 22 and will last till  September 21, the radio network said in a press release.

‘College Ke Tashanbaaz’ is a platform that celebrates the spirit of college students, offering them a unique opportunity to showcase their hidden talent and compete for national recognition. It encompasses a wide array of categories, including singing, dancing, stand-up comedy, spoken word, and more. From social media challenges to on-ground activities and quirky contests, students are getting an opportunity to showcase their talent, connect with their peers, and experience the camaraderie that college life is all about.

This initiative is an outlet for the youth to express themselves and get recognized for their talent, the release said.

The event kicked off with a registration phase where colleges signed up through Red FM’s city WhatsApp numbers. Following this, the auditions are taking place in over 10 colleges participating in each city. The best acts performed in each college will be selected for the grand finale.

The high point of the campaign is that students across India will be mentored by Indian music director, composer, singer and music producer, Amaal Mallik throughout the event, Rede FM stated.

The grand finale will be the ultimate showdown. The winner, chosen by an esteemed panel of external judges along with the Red FM team, will not only walk away with a cash prize, but also claim the coveted ‘Tashanbaaz’ trophy.

Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, “After so many successful seasons of ‘College Ke Tashanbaaz’, we were thrilled to bring it back, bigger and better. Radio and on-ground is a match made in heaven. Especially for an IP like Tashanbaaz, radio brings its hyper-localness and on-ground elevates connections with the youth.

“Moreover, in the digital content age, reaching out to upcoming entertainers and catching them young so they could kick start their creative journeys. Our goal was simple: to uncover the hidden gems nestled within India’s college campuses and provide them with a well-deserved spotlight.”